It was (and is) marked in a big way in countries like Russia and China,  where it’s a public holiday,  and quite a few western European countries also make it a social occasion,  with activities tied into fund raising for women’s charities,  but there was no sense at all of it being a global multi-media event.

Fast forward to this year,  and I’ve seen references all over the press,  even in the mass market tabloid papers – where it perhaps has most impact in terms of readership numbers.  From the official IWD website,  you can see that Reuters are on-board as a media partner and there are things happening all over the world,  including in many of the countries where just a few short years ago IWD was a relative non-event. I’ve been invited to celebrations in London, New York and Bangalore; of course,  I am actually going to the London one,  which is being hosted by Plan and the Africa All Party Parliamentary Group at the House of Commons and is a lunch thing to “Celebrate the Potential of Young African Women.”  Click here to read more about what Plan are doing to help girls in Africa and elsewhere complete their education.

I’m then legging it across town to join in the Fawcett Society’s photo shoot, which they’re organising to support their new pre-Election campaign, “What About Women?”. We all have to wear our FS “This is what a feminist looks like” t-shirt,  so I really hope the weather warms up a bit …

My favourite TV channel (it shows “Mad Men”!) is BBC4,  who are truly brilliant at creating themed programming strands: a week of shows from the BBC archive on any one of a number of concepts; prog rock, India, advertising, blues music and Islam, to name but a few recent memorable groupings.

Starting tomorrow,  and this surely has to be to commemorate IWD,  even though they’re not explicitly saying so,  is a week of programmes about women and feminism – most of which will be repeated if you miss them tomorrow night and/or are also showing on BBC2.  I’m setting Sky+  for the all-female audienced version of “Question Time” later in the week (still only ONE woman on the panel itself, though – why? Click here  to suggest more female panellists) and for Vanessa Engle’s three part documentary series on the impact of feminism called, simply, “Women”.

Part one is set in the 70s and is about what were then known (usually disparagingly) as “women’s libbers”.  Also from that era is Monday night’s repeat of a documentary on the 1976 Grunwick strike,  now regarded as a key moment in union history and one at which female and Asian workers first tested and protested their employment rights.

Check out the BBC4 listings (or iPlayer) if you’re in the UK,  there’s some great stuff in there from the amazing BBC archive.

I gather that Oprah in particular is lined up to be a huge supporter of Nicholas Kristoff and Sheryl WuDunn’s forthcoming book Half the Sky: Turning Oppression into Opportunity for Women Worldwide and that they’ll be appearing on her eponymous ABC show later this month to discuss their argument that the key to economic progress lies in unleashing women’s potential.

September’s “O” magazine carries these three suggestions from the book as to how we can all help to empower women:

Make girls smarter. Many pregnant women living in poverty don’t get enough iodine, so their fetuses’ brains do not develop properly. Their children routinely lose 10-15 IQ points – particularly the girls, for reasons not fully understood. The solotion: iodize salt, at the cost of a few pennies per year. Contribute via Helen Keller International.

Support a women’s business. With a microloan of US$50, a woman can start a business, producing income she can use to feed her children and send them to school. To make a loan, go to Mercy Corps or BRAC – two groups helping women around the world.

Keep a girl in school. A girl who gets an education will have fewer children, earn more money and be able to help her younger siblings. One excellent support program operates in Cambodia, where uneducated girls are at great risk of being traffiked into brothels. For US$10 a month, you can keep a girl in school through American Assistance for Cambodia, or for US$13,000, you can build an entire school that will revolutionise life in a village forever.

On the flight over, I read in a British magazine (“Woman & Home”, I think) about an awareness and fundraising initiative called “Girls’ Night In” and I think I’ll organise one for when I get back to London – watch this space.

Dear Cleo

Thank you for confirming your membership with the Fawcett Society.

Your t-shirt has been despatched and should be with you within the next couple of days. Please contact our office on the number below if you do not receive it.

Once you have received the t-shirt, why not take the Fawcett Feminist Challenge and show the world that being a feminist is something to be proud of! All you need to do is send us a picture of yourself in your Fawcett t-shirt with a quote saying why you’re a feminist to donorcare@fawcettsociety.org.uk and we’ll add your picture to our gallery of Fawcett feminists. Click on this link to see who’s risen to the challenge.

Thank you again for your support and for standing up for feminism.

Well, as the old saying (sort of) goes: if the t-shirt fits …

The email acknowledgement I’ve just received serves as a stark reminder of why we need the Fawcett Society, even in 2009:

Thank you for adding your voice to the campaign by supporting the Fawcett Society with a regular donation.

Despite the myth that feminism is dead, inequality is alive and kicking. On average women get just 83p for every £1 of income received by men, less than 7 out of every 100 reported rapes results in conviction and only 20% of MPs are women. We are working hard to change this reality and close the gender gap in access to power, money and justice. Your support will go a long way to help us achieve this.

And what exactly does a feminist look like?

Well, once I receive my Fawcett Society tshirt:

… I guess that it will look like me.

Although I said nothing to prompt or provoke what followed, I can only imagine that, for whatever reason(s), her “at home” status is perhaps preying on her mind, because she commented that: “I suppose, because of your job, you think that I should go back out to work now that the boys are at school”.

Not at all, I replied; my job is about ensuring that women who are already in the workplace, have the opportunities once there which are afforded to their male colleagues, ie to be promoted, to lead, to manage, to work in a flexible way – and that the lack of those opportunities does not then make them wish to leave. There’s nothing about my job in gender diversity which is about forcing women to go to work unless they want to do so, or, economically, have to do so.

But it’s clear that, even in 2009, there’s still confusion over what we mean by “feminism” – so this 1913 quote from Rebecca West does still hold true:

“I myself have never been able to find out what feminism is. I only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat or a prostitute.”

For what it’s worth … feminism to me is about choice, opportunity and flexibility; it’s not about “having it all”, but it is about having the opportunity to choose what form and shape your life will take, be that working inside the home, outside the home, having children, or not – or making any other of the myriad of choices now available to twenty-first century women.