By their advertising shall you know them –

11 Feb

– and this image is on billboards all over Mumbai at the moment. I was struck by the whiteness of the model’s skin (and of that of the baby) until I noticed that all models on all billboards are similarly pale – it’s obviously the desirable trend in the current Indian media.  The Indian cricket captain is presumably trousering a fat fee from Pepsi to pose with a stream of brown liquid pouring down his throat and even he looks paler than he does on TV. PhotoShop is our friend!

My interviews for Mother India have gone really well so far – there’s a small update about them over at the book site if you’re interested. And tomorrow I head to Goa to do some more interviews, scope out the book’s opening chapters and see my friends at Educators’ Trust India. They’re having a fund raiser at a local restaurant in the evening, featuring some of the children performing and dancing, which should be fun.

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