I love (actually, maybe “love” is too strong – OK, I’m “interested in”) the way that Mad Men’s Betty Draper is now being used by picture editors as visual shorthand to illustrate articles referring to, variously, housewives, stay at home mums and ladies who lunch.
(Similarly, photos of Joan now inevitably accompany an article about “curvy figures”.)
Dr. Catherine Hakim’s recently published report – Feminist Myths and Magic Medicine: The Flawed Thinking Behind Calls for Further Equality – which concludes that mainstream feminist thinking is defective and that the UK government should stop trying to promote it (there’s an accurate, if somewhat right wing summary of her arguments here in this Daily Telegraph article) and that women tend to marry for money rather than love – has caused a rash of newspaper reports, published from London to Sydney and (probably) all points between – and the two highlighted here both feature lovely photos of the former Mrs Draper, as does a recent article along similar lines in Grazia.
Tanya Gold’s piece in the Guardian:
“Inequality between the sexes is not a big deal any more, a new study tells us. That is only true if you are happy for women to have less than men …”
“ … based on a weird, Mad Men themed dream she had on Boxing Day …”
Female writers across the world have decided that actually, it’s OK to want to marry for money, to not have your own career or income and to stay at home, surrounded by items from Cath Kidston and Emma Bridgwater (ironically, two women who manage to be married and have their own eponymous businesses). And of course, yes, it is fine, I suppose. But this lifestyle framework is surely only OK if there’s someone to fund it – and what happens if that someone isn’t there anymore – either through death, divorce, a change in their own or their employer’s financial circumstances?
(This rather gloomy article from 2008 suggests a potential increase in divorce due to the credit crunch, with:
“… about 80 percent of those surveyed believe that the turmoil — and lower bonus payments — will prompt more women to seek a divorce before their husbands’ wealth evaporates further.” )
Obviously, nobody goes into marriage or life as a stay at home mum thinking “one day we’ll split up or he’ll lose all his money in some huge, unprecedented global melt down and then what will happen to me?”.
“Fourteen years ago, I “opted out” to focus on my family. Now I’m broke.”
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In other news … the flyer I designed for Educators’ Trust India has now been printed up and is ready for use – if you’d like to see what they’re giving out to tourists in Goa in order to raise awareness of the issues of child poverty and of the need for literacy programmes, you can take a look and download a copy from my freelance writing site, Collaborative Lines.