“Girl or Boy, Small Family is Joy”

My lovely Goan taxi driver, Satish,  is now so on-board with the type of people related images which interest me when we’re out and about that he often spots them first (usually because I’ve got my eyes clamped shut) when we’re bombing along – and then screeches to a halt.

“Cleo Madam! Good picture for you here!”

And here’s one such example,  spotted earlier this week. It’s part of a nationwide campaign to persuade families of the value of having baby girls, in an attempt to reduce family sizes and prevent gender selective abortion or post-natal infanticide.  

The fine in question is huge: it represents c. £1400, which in a society where a working man can earn and raise a family on £40 per month,  is an almost unimaginable sum.

I’d love to know what statistics, if any,  exist to indicate the success of this campaign;  Satish tells me it’s been running for quite some time.

Tags: Advertising, Campaigns. Gender, Goa, India, Media